This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://shoopix.ai/ (the "Site"), use our website performance audit tool (the "Tool"), or interact with our services. By using the Site or Tool, you consent to the practices described in this policy.
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on the Site and updating the "Effective Date" above. Your continued use of the Site or Tool after such changes constitutes your acceptance of the revised policy.
1. Information We Collect
We collect information to provide and improve our Tool, which audits website performance using Google Analytics data. The types of information we collect include:
Personal Information
User-Provided Information: When you sign up, contact us, or interact with the chatbot, we may collect your name, email address, and any messages or queries you submit.
Account Information: If you create an account, we collect login credentials and preferences related to your Tool usage.
Analytics and Usage Data
Google Analytics Data: To audit your website, we fetch metrics from your Google Analytics account (with your authorization), including:
Dates and periods.
Active users, new users, and total sessions.
Pageviews, bounce rates, and average session duration.
Engagement metrics like transactions and total revenue (if enabled).
Chatbot Interactions: Queries and responses generated via our Grok-powered chatbot, which may reference your analytics data.
Site Usage Data: Automatically collected information such as IP address, browser type, device information, pages visited, time spent on pages, and referral sources. This helps us understand how the Site is used.
Non-Personal Information
Aggregated or anonymized data derived from the above, used for internal analytics and service improvements.
We do not collect sensitive personal information (e.g., health data, financial details beyond revenue metrics, or racial/ethnic origins) unless you voluntarily provide it through the chatbot, in which case we advise against sharing such details.
2. How We Use Your Information
We use the collected information to:
Provide the Tool's core functionality: Fetch, store, and analyze your Google Analytics data to generate performance insights (e.g., "Your bounce rate is high—consider improving your landing page").
Power the chatbot: Respond to your questions about your data using Grok AI.
Display data and insights: Render tables, charts, and reports on the Site (built with Webflow).
Improve our services: Analyze trends in aggregated data to enhance the Tool.
Communicate with you: Send updates, responses to inquiries, or service notifications via email.
Ensure security and compliance: Detect and prevent fraud, abuse, or unauthorized access.
Legal purposes: Comply with applicable laws, respond to legal requests, or enforce our terms.
We process your data based on your consent (e.g., authorizing GA access), contract fulfillment (providing the Tool), or legitimate interests (e.g., site security).
3. Sharing Your Information
We do not sell your personal information. We may share it in limited circumstances:
Service Providers: With trusted third parties who assist us, under strict confidentiality:
Google (for Analytics data access).
xAI (for Grok AI analysis and chatbot functionality).
Railway (for hosting our backend and PostgreSQL database).
Webflow (for Site hosting and display of data/insights).
Legal Requirements: If required by law, subpoena, or government request, or to protect our rights, safety, or property.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
With Your Consent: For any other purpose disclosed at the time of collection.
Shared third parties are contractually obligated to use your data only for the purposes we specify and to protect it appropriately.
4. Data Storage and Security
Storage: Your Google Analytics data is stored in a PostgreSQL database hosted on Railway. Chatbot interactions and derived insights are also stored there temporarily for service continuity. We retain data only as long as necessary for the purposes outlined (e.g., 30-90 days for raw metrics, longer for aggregated insights) or as required by law.
Security: We implement reasonable administrative, technical, and physical safeguards, including encryption in transit (HTTPS), access controls, and regular audits. However, no system is completely secure, and we cannot guarantee absolute security.
International Transfers: Data may be processed in the United States or other countries where our providers operate. We ensure adequate protections (e.g., standard contractual clauses) for any cross-border transfers.
5. Your Rights and Choices
Depending on your location, you may have rights regarding your personal information, including:
Access: Request a copy of your data.
Correction: Update inaccurate information.
Deletion: Request removal (subject to legal retention requirements).
Objection/Restriction: Object to or restrict processing.
Portability: Receive your data in a structured format.
Withdraw Consent: At any time, though this may limit Tool functionality.
To exercise these rights, contact us at [your email address]. We will respond within 30 days (or as required by law). For verification, we may request proof of identity.
You can also:
Opt out of non-essential emails via unsubscribe links.
Revoke Google Analytics access anytime through your GA account settings.
Use browser settings to manage cookies (see below).
6. Cookies and Tracking Technologies
The Site uses cookies and similar technologies (e.g., pixels, local storage) for functionality, analytics, and preferences. These may include:
Essential Cookies: For core Site operation (e.g., session management).
Analytics Cookies: From Google Analytics to track usage.
Third-Party Cookies: From xAI or Webflow for chatbot and display features.